Diploma of Marketing and Communication

BSB52415 Diploma of Marketing and Communication

CRICOS Course Code: 095377C

Course Duration

Delivery Location

Course Description

This course offers unique, industry-led approaches to developing the creative and business communication skills essential for life and work. Learn how to interpret market trends, design and implement strategies relating to media and social media engagement.

Career Opportunities

  • Account Planner or Manager
  • Advertising Account Manager
  • Advertising Creative Director
  • Copywriter
  • Marketing Team Leader or Manager
  • Product Manager
  • Public Relations Manager and many more!

Entry Requirements

Course entry to this qualification is limited to those individuals who: “have successfully completed all the core units in BSB42415 Certificate IV in Marketing and Communication”. Students also need to meet Salisbury College Australia’s Vocational Education Course entry requirements,

Please refer to our VET Course Entry Requirements.
Onshore Requirement.
Offshore Requirement
.

Course Credits

Please refer to our Course Credit POLICIES AND PROCEDURES click here.

Study Pathway

Students may further continue their study in BSB61315 Advanced Diploma of Marketing and Communication with another provider.

Award

Successful completion of all the twelve (12) units of competency required to be awarded with an AQF certification.

Partial completions will be awarded with a Statement of Attainment.

Intake Dates

Month 2018 2019 2020 2021
January 14/01/2019 13/01/2020 11/01/2021
February 18/02/2019 17/02/2020
March 12/03/2018 11/03/2019 30/03/2020 08/03/2021
April 02/04/2018 01/04/2019 20/04/2020 19/04/2021
May 21/05/2018 13/05/2019 11/05/2020 10/05/2021
June 11/06/2018 10/06/2019 08/06/2020
July 09/07/2018 08/07/2019 05/07/2021
August 26/08/2019 03/08/2020 02/08/2021
September 17/09/2018 16/09/2019 14/09/2020 13/09/2021
October 08/10/2018 07/10/2019 25/10/2021
November 05/11/2018
26/11/2018
04/11/2019
25/11/2019
23/11/2020 22/11/2021
December
BSB52415 Diploma of Marketing and Communication

Total of 12 units

  Core units
1 BSBMKG523 Design and develop an integrated marketing communication plan
2 BSBPMG522 Undertake project work
3 BSBMKG507 Interpret market trends and developments
  Elective units
4 BSBCUS501 Manage quality customer service
5 BSBWRT501 Write persuasive copy
6 BSBLDR502 Lead and manage effective workplace relationships
7 BSBMKG501 Identify and evaluate marketing opportunities
8 BSBMKG502 Establish and adjust the marketing mix
9 BSBMKG506 Plan market research
10 BSBMKG508 Plan direct marketing activities
11 BSBADV509 Create mass print media advertisements
12 BSBMKG528 Mine data to identify industry directions
LEARNING & ASSESSMENT MATRIX Learning Assessment Methods
Code Unit Title Face to Face Classroom delivery Knowledge
Questions
Observations Projects
BSBCUS501 Manage quality customer service        
BSBWRT501 Write persuasive copy     Not Required  
BSBLDR502 Lead and manage effective workplace relationships        
BSBMKG501 Identify and evaluate marketing opportunities     Not required  
BSBMKG502 Establish and adjust the marketing mix     Not required  
BSBMKG506 Plan market research        
BSBMKG508 Plan direct marketing activities   Integrated in project Not required  
BSBMKG523 Design and develop an integrated marketing communication plan        
BSBADV509 Create mass print media advertisements        
BSBPMG522 Undertake project work        
BSBMKG507 Interpret market trends and developments        
BSBMKG528 Mine data to identify industry directions        

The course runs if there is sufficient demand.