Student Portal BSB50620 Diploma of Marketing and Communication
CRICOS Course Code: 108158C
Course Duration
Delivery Location
Course Description
“The information provided below is for International Students that will or currently hold the Student Visa with the Department of Home Affairs”
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Career Opportunities
- Account Planner or Manager
- Advertising Account Manager
- Advertising Creative Director
- Copywriter
- Marketing Team Leader or Manager
- Product Manager
- Public Relations Manager and many more!
Entry Requirements
- Successfully completed BSB42415 Certificate IV in Marketing and Communications.
Or
- Successfully completed all the core units of Certificate IV in Marketing communications or equivalent units
Or
- Have two years equivalent full-time relevant work experience.
Please refer to our VET Course Entry Requirements.
Course Credits
Please refer to our Course Credit POLICIES AND PROCEDURES click here.
Study Pathway
Students may further continue their study in BSB60520 Advanced Diploma of Marketing and Communication with another provider.
Award
Successful completion of all the twelve (12) units of competency required to be awarded with an AQF certification.
Partial completions will be awarded with a Statement of Attainment.
Intake Dates
| Month | 2022 |
|---|---|
| January | 11/01/2022 |
| April | 11/04/2022 |
| July | 11/07/2022 |
| October | 10/10/2022 |
| BSB50620 Diploma of Marketing and Communication
Total of 12 units |
||
|---|---|---|
| Core Unit | ||
| 1 | BSBMKG541 | Identify and evaluate marketing opportunities |
| 2 | BSBMKG542 | Establish and monitor the marketing mix |
| 3 | BSBMKG552 | Design and develop marketing communication plans |
| 4 | BSBMKG555 | Write persuasive copy |
| 5 | BSBPMG430 | Undertake project work |
| Elective Units | ||
| 1 | SIRXMKT006 | Develop a social media strategy |
| 2 | BSBMKG546 | Develop social media engagement plans |
| 3 | BSBMKG551 | Create multiplatform advertisements for mass media |
| 4 | BSBCMM511 | Communicate with influence |
| 5 | BSBOPS504 | Manage business risk |
| 6 | BSBCRT512 | Originate and develop concepts |
| 7 | BSBPEF501 | Manage personal and professional development |
| LEARNING & ASSESSMENT MATRIX | Learning | Assessment Methods | |||
|---|---|---|---|---|---|
| Code | Unit Title | Face to Face Classroom delivery | Knowledge Questions |
Observations | Projects |
| BSBMKG541 | Identify and evaluate marketing opportunities | ||||
| BSBMKG542 | Establish and monitor the marketing mix | ||||
| BSBMKG552 | Design and develop marketing communication plans | ||||
| BSBMKG555 | Write persuasive copy | ||||
| BSBPMG430 | Undertake project work | ||||
| SIRXMKT006 | Develop a social media strategy | ||||
| BSBMKG546 | Develop social media engagement plans | ||||
| BSBMKG551 | Create multiplatform advertisements for mass media | ||||
| BSBCMM511 | Communicate with influence | ||||
| BSBOPS504 | Manage business risk | ||||
| BSBCRT512 | Originate and develop concepts | ||||
| BSBPEF501 | Manage personal and professional development | ||||
