BSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

CRICOS Course Code: 108158C

Course Duration

Delivery Location

Course Description

“The information provided below is for International Students that will or currently hold the Student Visa with the Department of Home Affairs”

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Career Opportunities

  • Account Planner or Manager
  • Advertising Account Manager
  • Advertising Creative Director
  • Copywriter
  • Marketing Team Leader or Manager
  • Product Manager
  • Public Relations Manager and many more!

Entry Requirements

Course entry to this qualification is limited to those individuals who: “have successfully completed all the core units in BSB40820 Certificate IV in Marketing and Communication”. Students also need to meet Salisbury College Australia’s Vocational Education Course entry requirements,

Course Credits

Please refer to our Course Credit POLICIES AND PROCEDURES click here.

Study Pathway

Students may further continue their study in BSB60520 Advanced Diploma of Marketing and Communication with another provider.

Award

Successful completion of all the twelve (12) units of competency required to be awarded with an AQF certification.

Partial completions will be awarded with a Statement of Attainment.

Intake Dates

Month 2022
January 11/01/2022
April 11/04/2022
July 11/07/2022
October 10/10/2022
BSB50620 Diploma of Marketing and Communication

Total of  12 units

  Core Unit
1 BSBMKG541 Identify and evaluate marketing opportunities
2 BSBMKG542 Establish and monitor the marketing mix
3 BSBMKG552 Design and develop marketing communication plans
4 BSBMKG555 Write persuasive copy
5 BSBPMG430 Undertake project work
  Elective Units
1 SIRXMKT006 Develop a social media strategy
2 BSBMKG546 Develop social media engagement plans
3 BSBMKG551 Create multiplatform advertisements for mass media
4 BSBCMM511 Communicate with influence
5 BSBOPS504 Manage business risk
6 BSBCRT512 Originate and develop concepts
7 BSBPEF501 Manage personal and professional development
LEARNING & ASSESSMENT MATRIX Learning Assessment Methods
Code Unit Title Face to Face Classroom delivery Knowledge
Questions
Observations Projects
BSBMKG541 Identify and evaluate marketing opportunities        
BSBMKG542 Establish and monitor the marketing mix        
BSBMKG552 Design and develop marketing communication plans        
BSBMKG555 Write persuasive copy        
BSBPMG430 Undertake project work        
SIRXMKT006 Develop a social media strategy        
BSBMKG546 Develop social media engagement plans        
BSBMKG551 Create multiplatform advertisements for mass media        
BSBCMM511 Communicate with influence        
BSBOPS504 Manage business risk        
BSBCRT512 Originate and develop concepts        
BSBPEF501 Manage personal and professional development