BSB50620 Diploma of Marketing and Communication
CRICOS Course Code: 108158C
Course Duration

Delivery Location

Course Description
This course offers unique, industry-led approaches to developing the creative and business communication skills essential for life and work. Learn how to interpret market trends, design and implement strategies relating to media and social media engagement.
Career Opportunities
Account Planner or Manager, Advertising Account Manager, Advertising Creative Director, Copywriter, Marketing Team Leader or Manager, Product Manager, Public Relations Manager and many more!
Entry Requirements
Course entry to this qualification is limited to those individuals who: “have successfully completed all the core units in BSB40820 Certificate IV in Marketing and Communication”. Students also need to meet Salisbury College Australia’s Vocational Education Course entry requirements,
Award
Successful completion of all the twelve (12) units of competency required to be awarded with an AQF certification.
Partial completions will be awarded with a Statement of Attainment.
Study Pathway
Students may further continue their study in BSB60520 Advanced Diploma of Marketing and Communication
Intake Dates for 2017
Month | 2022 | 2023 |
---|---|---|
January | 09/01/2023 | |
February | 06/02/2023 – 27/02/2023 | |
March | ||
April | 10/04/2023 | |
May | ||
June | 08/05/2023 – 29/05/2023 | |
July | 10/07/2023 | |
August | 07/08/2023 – 28/08/2023 | |
September | ||
October | 09/10/2023 | |
November | 07/11/2022 – 28/11/2022 | 06/11/2023 – 27/11/2023 |
December |
BSB50620 Diploma of Marketing and Communication
Total of 12 units |
||
---|---|---|
Core Unit | ||
1 | BSBMKG541 | Identify and evaluate marketing opportunities |
2 | BSBMKG542 | Establish and monitor the marketing mix |
3 | BSBMKG552 | Design and develop marketing communication plans |
4 | BSBMKG555 | Write persuasive copy |
5 | BSBPMG430 | Undertake project work |
Elective Units | ||
1 | SIRXMKT006 | Develop a social media strategy |
2 | BSBMKG546 | Develop social media engagement plans |
3 | BSBMKG551 | Create multiplatform advertisements for mass media |
4 | BSBCMM511 | Communicate with influence |
5 | BSBOPS504 | Manage business risk |
6 | BSBCRT512 | Originate and develop concepts |
7 | BSBPEF501 | Manage personal and professional development |
LEARNING & ASSESSMENT MATRIX | Learning | Assessment Methods | |||
---|---|---|---|---|---|
Code | Unit Title | Face to Face Classroom delivery | Knowledge Questions |
Observations | Projects |
BSBMKG541 | Identify and evaluate marketing opportunities | ||||
BSBMKG542 | Establish and monitor the marketing mix | Not Required | |||
BSBMKG552 | Design and develop marketing communication plans | ||||
BSBMKG555 | Write persuasive copy | Not required | |||
BSBPMG430 | Undertake project work | Not required | |||
SIRXMKT006 | Develop a social media strategy | ||||
BSBMKG546 | Develop social media engagement plans | Not required | |||
BSBMKG551 | Create multiplatform advertisements for mass media | ||||
BSBCMM511 | Communicate with influence | ||||
BSBOPS504 | Manage business risk | ||||
BSBCRT512 | Originate and develop concepts | ||||
BSBPEF501 | Manage personal and professional development |
TBA