SALISBURY COLLEGE AUSTRALIA

HomeBSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

CRICOS Course Code: 108158C

Course Duration

International students enrolled in this qualification will study over 52 weeks’ duration including the term and holiday breaks.

The breakdown will be as follows:

Face to Face Tuition Hours in Total: 840 hours/42 weeks

Individual Study, Research, Learning and Assessment Activity Hours: 420 hours

Holiday Breaks in Total: 10 weeks

Total Course Duration: 52 weeks (including holiday breaks)

In some instances, term breaks may be used to accommodate the compulsory Christmas breaks.

The course duration above incorporates the estimated volume of learning for Diploma level as indicated by AQF 2nd edition January 2013 and under the new Standards for RTOs 2015.

Delivery Location

Delivery Location

Sydney (Located 10 minutes from Central Staion by public transport)
Level 4, 14 Railway Parade, Burwood NSW 2134.

Course Description

This course offers unique, industry-led approaches to developing the creative and business communication skills essential for life and work. Learn how to interpret market trends, design and implement strategies relating to media and social media engagement.

Career Opportunities

Account Planner or Manager, Advertising Account Manager, Advertising Creative Director, Copywriter, Marketing Team Leader or Manager, Product Manager, Public Relations Manager and many more!

Entry Requirements

Course entry to this qualification is limited to those individuals who: “have successfully completed all the core units in BSB40820 Certificate IV in Marketing and Communication”. Students also need to meet Salisbury College Australia’s Vocational Education Course entry requirements,

Award

Successful completion of all the twelve (12) units of competency required to be awarded with an AQF certification.

Partial completions will be awarded with a Statement of Attainment.

Study Pathway

Students may further continue their study in BSB60520 Advanced Diploma of Marketing and Communication

Intake Dates for 2017

 

Month 2022 2023
January 09/01/2023
February 06/02/2023 – 27/02/2023
March
April 10/04/2023
May
June 08/05/2023 – 29/05/2023
July 10/07/2023
August 07/08/2023 – 28/08/2023
September
October 09/10/2023
November 07/11/2022 – 28/11/2022 06/11/2023 – 27/11/2023
December
BSB50620 Diploma of Marketing and Communication

Total of 12 units
  Core Unit
1 BSBMKG541 Identify and evaluate marketing opportunities
2 BSBMKG542 Establish and monitor the marketing mix
3 BSBMKG552 Design and develop marketing communication plans
4 BSBMKG555 Write persuasive copy
5 BSBPMG430 Undertake project work
  Elective Units
1 SIRXMKT006 Develop a social media strategy
2 BSBMKG546 Develop social media engagement plans
3 BSBMKG551 Create multiplatform advertisements for mass media
4 BSBCMM511 Communicate with influence
5 BSBOPS504 Manage business risk
6 BSBCRT512 Originate and develop concepts
7 BSBPEF501 Manage personal and professional development
LEARNING & ASSESSMENT MATRIX Learning Assessment Methods
Code Unit Title Face to Face Classroom delivery Knowledge
Questions		 Observations Projects
BSBMKG541 Identify and evaluate marketing opportunities        
BSBMKG542 Establish and monitor the marketing mix     Not Required  
BSBMKG552 Design and develop marketing communication plans        
BSBMKG555 Write persuasive copy     Not required  
BSBPMG430 Undertake project work     Not required  
SIRXMKT006 Develop a social media strategy        
BSBMKG546 Develop social media engagement plans   Not required  
BSBMKG551 Create multiplatform advertisements for mass media        
BSBCMM511 Communicate with influence        
BSBOPS504 Manage business risk        
BSBCRT512 Originate and develop concepts        
BSBPEF501 Manage personal and professional development        

TBA