BSB60520 Advanced Diploma of Marketing and Communication
CRICOS Course Code: 106775E
Course Duration

Delivery Location

Course Description
“The information provided below is for International Students that will or currently hold the Student Visa with the Department of Home Affairs”
This qualification reflects the role of individuals with substantial experience in a range of settings who are seeking to further develop their skills across a wide range of marketing and communications functions. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties
Career Opportunities
- Marketing Director
- Marketing Strategist
- Client Service Director
- Professional Services
Entry Requirements
- Have completed BSB52415 Diploma of Marketing and Communication.
Or
- Have completed all the core units of BSB52415 Diploma of Marketing and Communications.
Or
- Have four years equivalent full-time relevant work experience.
Please refer to our VET Course Entry Requirements.
Course Credits
Please refer to our Course Credit POLICIES AND PROCEDURES click here.
Study Pathway
This course might include a pathway to university.
Award
Successful completion of all the twelve (12) units of competency required to be awarded with an AQF certification.
Partial completions will be awarded with a Statement of Attainment.
Intake Dates
Month | 2022 | 2023 |
---|---|---|
November | 14/11/2022 | |
January | 09/01/2023 | |
February | 13/02/2023 | |
April | 10/04/2023 | |
May | 15/05/2023 | |
July | 10/07/2023 | |
August | 14/08/2023 | |
October | 09/10/2023 | |
November | 13/11/2023 | |
BSB60520 – Advanced Diploma of Marketing and Communication
Total of 12 units |
||
---|---|---|
Core units | ||
1 | BSBMKG621 | Develop organisational marketing strategy |
2 | BSBMKG622 | Manage organisational marketing processes |
3 | BSBMKG623 | Develop marketing plans |
4 | BSBTWK601 | Develop and maintain strategic business networks |
Elective units | ||
1 | BSBMKG624 | Manage market research |
2 | BSBMKG626 | Develop advertising campaigns |
3 | BSBCRT512 | Originate and develop concepts |
4 | BSBFIN501 | Manage budgets and financial plans |
5 | BSBLDR601 | Lead and manage organisational change |
6 | BSBSTR601 | Manage Innovation and Continuous improvement |
7 | BSBMKG627 | Execute advertising campaigns |
8 | BSBOPS601 | Develop and implement business plans |
LEARNING & ASSESSMENT MATRIX | Learning Methods | Assessment Activities | ||||
---|---|---|---|---|---|---|
Code | Unit Title | Classroom | Self-study | Written activity |
Practical class |
|
BSBMKG621 | Develop organisational marketing strategy | |||||
BSBMKG622 | Manage organisational marketing processes | |||||
BSBMKG623 | Develop marketing plans | |||||
BSBTWK601 | Develop and maintain strategic business networks | |||||
BSBMKG624 | Manage market research | |||||
BSBMKG626 | Develop advertising campaigns | |||||
BSBCRT512 | Originate and develop concepts | |||||
BSBFIN501 | Manage budgets and financial plans | |||||
BSBLDR601 | Lead and manage organisational change | |||||
BSBSTR601 | Manage Innovation and Continuous improvement | |||||
BSBMKG627 | Execute advertising campaigns | |||||
BSBOPS601 | Develop and implement business plans |