BSB52415 Diploma of Marketing and Communication
CRICOS Course Code: 095377C
This course offers unique, industry-led approaches to developing the creative and business communication skills essential for life and work. Learn how to interpret market trends, design and implement strategies relating to media and social media engagement.
- Account Planner or Manager
- Advertising Account Manager
- Advertising Creative Director
- Marketing Team Leader or Manager
- Product Manager
- Public Relations Manager and many more!
Course entry to this qualification is limited to those individuals who: “have successfully completed all the core units in BSB42415 Certificate IV in Marketing and Communication”. Students also need to meet Salisbury College Australia’s Vocational Education Course entry requirements,
Students may further continue their study in BSB61315 Advanced Diploma of Marketing and Communication with another provider.
Successful completion of all the twelve (12) units of competency required to be awarded with an AQF certification.
Partial completions will be awarded with a Statement of Attainment.
|BSB52415 Diploma of Marketing and Communication
Total of 12 units
|1||BSBMKG523||Design and develop an integrated marketing communication plan|
|2||BSBPMG522||Undertake project work|
|3||BSBMKG507||Interpret market trends and developments|
|4||BSBCUS501||Manage quality customer service|
|5||BSBWRT501||Write persuasive copy|
|6||BSBLDR502||Lead and manage effective workplace relationships|
|7||BSBMKG501||Identify and evaluate marketing opportunities|
|8||BSBMKG502||Establish and adjust the marketing mix|
|9||BSBMKG506||Plan market research|
|10||BSBMKG508||Plan direct marketing activities|
|11||BSBADV509||Create mass print media advertisements|
|12||BSBMKG528||Mine data to identify industry directions|
|LEARNING & ASSESSMENT MATRIX||Learning||Assessment Methods|
|Code||Unit Title||Face to Face Classroom delivery||Knowledge
|BSBCUS501||Manage quality customer service|
|BSBWRT501||Write persuasive copy||Not Required|
|BSBLDR502||Lead and manage effective workplace relationships|
|BSBMKG501||Identify and evaluate marketing opportunities||Not required|
|BSBMKG502||Establish and adjust the marketing mix||Not required|
|BSBMKG506||Plan market research|
|BSBMKG508||Plan direct marketing activities||Integrated in project||Not required|
|BSBMKG523||Design and develop an integrated marketing communication plan|
|BSBADV509||Create mass print media advertisements|
|BSBPMG522||Undertake project work|
|BSBMKG507||Interpret market trends and developments|
|BSBMKG528||Mine data to identify industry directions|
The course runs if there is sufficient demand.