SALISBURY COLLEGE AUSTRALIA

HomeDiploma of Marketing and Communication

Diploma of Marketing and Communication

BSB52415 Diploma of Marketing and Communication

CRICOS Course Code: 095377C

Course Duration

International students enrolled in this qualification will study over 52 weeks’ duration including the term and holiday breaks. The breakdown will be as follows:

 

  • Total Course Duration: 52 weeks
  • Face to Face Tuition: 40 weeks
  • Holiday Breaks in Total: 12 weeks
  • Individual Study, Research, Learning and Assessment Activity Hours: 400 hours

The course duration above incorporates the estimated volume of learning for Diploma level as indicated by AQF 2nd edition January 2013 and under the new Standards for RTOs 2015.

Delivery Location

Delivery Location

Sydney (Located 10 minutes from Central Staion by public transport)
Level 4, 14 Railway Parade, Burwood NSW 2134.

Course Description

“The information provided below is for International Students that will or currently hold the Student Visa with the Department of Home Affairs”

This course offers unique, industry-led approaches to developing the creative and business communication skills essential for life and work. Learn how to interpret market trends, design and implement strategies relating to media and social media engagement.

Career Opportunities

  • Account Planner or Manager
  • Advertising Account Manager
  • Advertising Creative Director
  • Copywriter
  • Marketing Team Leader or Manager
  • Product Manager
  • Public Relations Manager and many more!

Entry Requirements

Course entry to this qualification is limited to those individuals who: “have successfully completed all the core units in BSB42415 Certificate IV in Marketing and Communication”. Students also need to meet Salisbury College Australia’s Vocational Education Course entry requirements,

Course Credits

Please refer to our Course Credit POLICIES AND PROCEDURES click here.

Study Pathway

Students may further continue their study in BSB61315 Advanced Diploma of Marketing and Communication with another provider.

Award

Successful completion of all the twelve (12) units of competency required to be awarded with an AQF certification.

Partial completions will be awarded with a Statement of Attainment.

Intake Dates

Month 2020 2021 2022 2023
January 13/01/2020 11/01/2021 10/01/2022 09/01/2023
February 10/02/2020 08/02/2021 7/02/2022
28/02/2022		 06/02/2023
27/02/2023
March 02/03/2020 01/03/2021
April 13/04/2020 12/04/2021 11/04/2022 10/04/2023
May 11/05/2020 10/05/2021
31/05/2021		 09/05/2022 8/05/2023
29/05/2023
June 01/06/2020 06/06/2022
July 13/07/2020 12/07/2021 11/07/2022 10/07/2023
August 10/08/2020
31/08/2020		 09/08/2021
30/08/2021		 08/08/2022
29/08/2022		 07/08/2023
28/08/2023
September
October 12/10/2020 11/10/2021 10/10/2022 09/10/2023
November 09/11/2020
30/11/2020		 08/11/2021
29/11/2021		 07/11/2022
28/11/2022		 6/11/2023
27/11/2023
December
BSB52415 Diploma of Marketing and Communication

Total of 12 units
  Core units
1 BSBMKG523 Design and develop an integrated marketing communication plan
2 BSBPMG522 Undertake project work
3 BSBMKG507 Interpret market trends and developments
  Elective units
4 BSBCUS501 Manage quality customer service
5 BSBWRT501 Write persuasive copy
6 BSBLDR502 Lead and manage effective workplace relationships
7 BSBMKG501 Identify and evaluate marketing opportunities
8 BSBMKG502 Establish and adjust the marketing mix
9 BSBMKG506 Plan market research
10 BSBMKG508 Plan direct marketing activities
11 BSBADV509 Create mass print media advertisements
12 BSBMKG528 Mine data to identify industry directions
LEARNING & ASSESSMENT MATRIX Learning Assessment Methods
Code Unit Title Face to Face Classroom delivery Knowledge
Questions		 Observations Projects
BSBCUS501 Manage quality customer service        
BSBWRT501 Write persuasive copy     Not Required  
BSBLDR502 Lead and manage effective workplace relationships        
BSBMKG501 Identify and evaluate marketing opportunities     Not required  
BSBMKG502 Establish and adjust the marketing mix     Not required  
BSBMKG506 Plan market research        
BSBMKG508 Plan direct marketing activities   Integrated in project Not required  
BSBMKG523 Design and develop an integrated marketing communication plan        
BSBADV509 Create mass print media advertisements        
BSBPMG522 Undertake project work        
BSBMKG507 Interpret market trends and developments        
BSBMKG528 Mine data to identify industry directions